Archives for April 2019
QA Graphics, a full-service digital design company, recently worked with Timeless Columbaria to create a motion graphics video for their 21-foot Eternal Fan Piston statue. This statue is the first of its kind to be unveiled at any sports venue. It made its debut earlier this fall at the Richmond Raceway in Richmond, Virginia.
“This was a unique project for our 3D Modelers to work on,” said Dan McCarty, owner of QA Graphics. “They [Timeless Columbaria] have some great concepts for statues and monuments that we have enjoyed bringing to life.”
Our 3D team created a graphics video that showcased a virtual Richmond Raceway environment, including the Piston Statue coming to Virginia: http://bit.ly/TCrrp The highlighted piece contains one of the 125 individual sections for fans to purchase, securing their favorite raceway memories for future generations. QA Graphics was honored to bring Timeless Columbaria’s vision to life with a video message to capture the audience’s attention.
“The world’s largest Eternal Fan Piston will truly be a sight to behold as fans walk through the Midway and make their way inside the track,” said Richmond President Dennis Bickmeier, in a recent article with ESPN.
See the debut video here: https://www.youtube.com/watch?v=JySuxp8PGv4
Read the ESPN article here: http://www.espn.com/jayski/cup/2018/story/_/id/24751318/richmond-raceway-unveils-21-foot-eternal-fan-piston
View this press release online HERE.
3D design is changing the way brands engage with customers through vivid virtual interactions. As customers rely more on online shopping, providing an engaging, true-to-life experience will help brands make a connection with potential buyers.
Visualize products in ways that traditional media can’t. 3D design provides more realistic platform for customers to engage with than photography or traditional videography. Today, online shoppers enjoy 360 views of products to examine every aspect before purchasing without having to leave the comfort of their homes. 3D design can take things a step further with walk-throughs of spaces, the ability to place furniture within a space to envision how it would look in your home, and many other interactive experiences for potential customers.
Maintain image consistency and eliminate the need for re-shooting product photos. Once your product is set up using 3D design, you can manipulate the graphics to see any angle or detail. There’s no need to spend time resetting and shooting to get the perfect image to market your product. Quality 3D graphics give your customer a photo-realistic visualization of your products, providing a truly immersive experience. Creating 3D images for catalogs or websites is an appealing and cost effective way to keep your image branding consistent.
Create conceptual designs for new products. Have an idea for a new product but need the funds to get started? With start-up sites like Kickstarter and Fundable, it’s easier than ever to bring your idea from concept to reality, but how do you show your product before you even have one? 3D concepts make it possible to take sketches of ideas and turn them in to life-like product renderings.
Interested in learning about how QA Graphics can help bring your marketing strategy to the next level with 3D design? Contact us today!
Why Use 3D Graphics?
Bring your product to life through photo-realistic technical views and have a virtual, interactive piece before you even see the finished physical product. You can present these graphics to your shareholders, manufacturers, and audience before release, giving them powerful 3D visuals at a fraction of the cost.
Benefits of 3D Rendering
- View the construction and interiors before a single brick is laid.
- Give your client a better understanding of features.
- Save money with 3D visualization compared to other prototyping services.
- Provide richer, more dynamic views from multiple perspectives.
- Allow the client to see their concept in stunning 3D graphics.
When Neil Ferrier “Chief Conspirator” of Discommon Goods, a luxury design brand, presented a unique opportunity to QA Graphics; an exciting business venture was born. Ferrier sought out the Iowa-based design firm, seeking a 3D marketing video with an animated exploding view of their newest product, a Dual Tank Whiskey Flask. The final 3D rendered video was amazing and served as a distinguishing supplemental marketing tool, emphasizing every ornate detail and texture of the Dual Tank Whiskey Flask from multiple perspectives in a digital space.
The Flask was truly a special and exciting project for QA Graphics’ team and a fantastic way to showcase the design team’s diverse skills and talents for sales and marketing applications. As an original design collaboration between Discommon and two other unnamed international luxury brands, the digital replication and details of the product were of the utmost importance. Using QA Graphics’ state of the art rendering farm, QA Graphics’ 3D design team brought to life photos, CAD images, video clips, and schematic designs into an incredible, attention grabbing, animated 3D graphic representation; leaving Ferrier only to say, “Unreal. You have seriously blown me away. The video looks incredible.” – Which means a lot coming from a designer whose company prides themselves on product differentiation, luxury quality, and the product experience.
To market and advertise a unique and luxurious product, such as the Dual Tank Whiskey Flask, in a visual and virtual world, collaboration with an equally unique and visual design team is only fitting. The uniqueness of the project allowed the QA Graphics team “to explore new design trends and show the world what we are capable of,” said the design team. – View the flask video here http://bit.ly/2qauYaf.
Contact Us Today: https://www.qagraphics.com/contact-qa-graphics-blog/